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Privacy Policy

Last Updated: June 2026

Welcome to SwiftPlots (“we,” “us,” or “our”). Your privacy is extremely important to us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or interact with swiftplots.com (the “Site”). By using the Site, you agree to the practices described below.

This website is owned and operated by SELECT TECH. EIN/Tax ID: 30-1402370.

1. Information We Collect

1.1 Data Collected Automatically

  • Log Data: IP address, browser type and version, operating system, pages visited, date and time of access, duration of visit, and other diagnostic data.
  • Usage Data: Information about how you interact with the Site (e.g., scrolling patterns, click-through rates, browsing paths, and referral URLs).
  • Device Information: Language settings, mobile network information, and hardware model to optimize layout rendering.
  • Cookies and Tracking Technologies: We use cookies, web beacons (pixel tags), local storage, and similar technologies to track activity on the Site and store certain preferences.

1.2 Information You Provide Directly

  • Contact Data: When you email us or complete a contact form (e.g., name, email address, and the content of your message).
  • Comments or Feedback: If you leave comments on our articles, interact with user forums, or send us questions through the Site.
  • Newsletter Subscription: If you subscribe to our newsletter or premium curation feeds (your email address, name, and topic preferences).

2. How We Use Your Information

  • To Provide and Maintain the Site: Ensure the Site functions properly, text styles render correctly, and layouts display appropriately across devices.
  • To Improve User Experience: Analyze aggregate usage patterns, diagnose technical issues, optimize site performance, and understand visitor preferences.
  • To Display Advertising: Serve contextually relevant and personalized ads through Google AdSense, Google Ad Manager, and secondary programmatic ad exchanges.
  • To Communicate with You: Respond to support inquiries, provide operational updates, and, if authorized, send newsletters or relevant communications about fashion, skincare, and interior design.
  • To Protect Our Rights: Monitor and prevent fraud, security breaches, invalid ad traffic, or other prohibited or illegal activities.

3. Cookies and Tracking Technologies

We use, along with our third-party partners (including Google), cookies and similar tracking technologies to collect and store information about your use of the Site.

3.1 Types of Cookies Used

  • Essential Cookies: Strictly necessary for basic Site functionality, security validation, and session management.
  • Analytics Cookies: Help us understand how visitors interact with the Site (e.g., Google Analytics tracking aggregate visitor behavior).
  • Advertising/Targeting Cookies: Used by advertising networks to build a profile of your interests and display tailored advertisements to you on our Site and other websites.

3.2 Google AdSense and Third-Party Advertising Mandates

  • DART Cookies: Google’s use of the DART cookie enables it and its partners to serve ads to our users based on their visit to SwiftPlots and other sites on the Internet.
  • User Control: You can control, block, or delete cookies through your individual browser settings. Alternatively, you can opt out of personalized third-party advertising by visiting www.aboutcookies.org or the Google Ad and Content Network Privacy Policy. Please note that disabling certain cookies may limit your ability to use all Site features.

4. Disclosure to Third Parties

We do not sell, rent, or trade your personal data with third parties for commercial or marketing purposes without your explicit prior consent. We may share information with:

  • Service Providers: Trusted third parties who provide essential services on our behalf (e.g., cloud hosting, data analytics, email delivery). These providers only have access to information necessary to perform their functions and must comply with our strict data protection guidelines.
  • Advertising Networks & Programmatic Partners: Google AdSense, Google Ad Manager, and authorized demand partners to display ad inventory. They may use cookies, web beacons, and unique identifiers to collect non-personally identifiable information about your visits to our Site to display targeted ads.
  • Legal Authorities: If required by law, subpoena, or in response to a court order, competent authority requirement, or to protect our rights, properties, and the physical safety of third parties.

5. Data Security

We implement rigorous administrative, technical, and physical security measures to protect your personal data against unauthorized access, alteration, disclosure, accidental loss, or destruction. However, no transmission over the Internet or electronic storage method is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security; in case of a data incident, we will notify authorities and affected users as required by applicable legislation.

6. Children’s Privacy

Our Site is not directed to children under 13 years of age (or the applicable age of minority in your country). We do not intentionally or knowingly collect personal information from minors. If you are a parent or guardian and believe we have collected data from a minor without your consent, contact us immediately at [email protected] so we can take immediate steps to purge that data from our servers.

7. Global User Rights (GDPR & CCPA Compliant)

7.1 For European Economic Area (EEA) Visitors (GDPR)

If you are located in the EEA, you possess specific data protection rights regarding your personal data:

  • Access & Portability: Request a copy of the personal data we hold about you in a structured format.
  • Rectification: Request correction or updates to inaccurate, incomplete, or outdated data.
  • Erasure (“Right to be Forgotten”): Request deletion of your personal information when it is no longer necessary for the purposes collected.
  • Restriction & Objection: Object to processing or request that we restrict the processing of your data for specific purposes (such as direct marketing).

7.2 For California Residents (CCPA/CPRA)

If you reside in California, you have the right to request disclosure of the categories of personal data we collect, the right to request deletion, and the right to opt-out of the “sale or sharing” of personal information via tracking cookies. We do not discriminate against users who exercise these rights.

To exercise any of these rights, send your explicit request to [email protected]. We will respond within the timeframes established by law (typically within 30 days).

8. International Data Transfers

By using our Site, you acknowledge and agree that your information may be transferred to, stored, and processed in countries where our cloud hosting facilities and service providers maintain infrastructure. We ensure that adequate contractual clauses, standard data protection measures, and international frameworks exist to protect your data according to applicable global regulations.

9. Changes to this Privacy Policy

We reserve the right to update this Privacy Policy periodically to reflect changes in our operational tracking, technology updates, or legal compliance mandates. The “Last Updated” date indicated at the top reflects the date of the latest modification. We recommend you review this page regularly. Material updates will be accompanied by a prominent notice on our homepage.

10. Contact Information

If you have questions, concerns, or technical requests related to this Privacy Policy, cookie management, or the processing of your data, you can contact us at:

  • Owner & Operator: SELECT TECH (EIN/Tax ID: 30-1402370)
  • Digital Editorial Portal: swiftplots.com
  • Designated Contact Email: [email protected]